Bootstrapping or as Guy Kawasaki puts it: Plan B for Fund Raising
I just read Guy Kawasaki's blog post today on the OPEN Forum. Excellent as usual!
He touches on the typical steps for fundraising through VCs (Plan A) and the pitfalls and then goes onto Plan B (the better bootstrapping approach, which is in essence, don't quit your day job and build your company with as little money as possible).
For another excellent read, you can also see his book, The Art of the Start. Great read!
Tags: theart of the start, bootstrapping, guy kawasaki, fund raising, venture capital
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