Startup Events Blog: New York Archives

OnMedia NYC -- January 29-31, 2007

August 29, 2006

Meet the Disruptors of Marketing, Avertising, Branding, and PR.
January 29-31, 2007
Mandarin Oriental Hotel, New York, NY

We wanted to make sure you had an opportunity to provide us with your program input for OnMedia, AlwaysOn's new executive event focusing on the disruption of marketing, advertising, branding, and PR! The event will be held on January 29th-31st at the Mandarin Hotel in New York City.

Check out our program plans below and let me know what you think. Our goal is to make OnMedia the most powerful executive event of its kind in the heart of the media capital of the world.

We also wanted to make sure you were able to buy your tickets for OnMedia at their lowest possible rate. Click here to take advantage of the 50%—off ticket we have reserved for you before it expires.

OnMedia is where cutting-edge technology CEOs from companies such as Technorati, MySpace and Quigo meet the advertising and media establishment. This two-and-a-half day industry insider event features high-level debates on which forces are disrupting and creating new opportunities in marketing, branding, advertising, and public relations. OnMedia also showcases 50 "top innovator demos" from CEOs who are revolutionizing the way media is being created, distributed, and consumed.

Confirmed and Invited Speakers:

Tuesday, January 30, 2007

8:30 am – 9:30 am
Are There Chinks in Google’s Advertising Armor?
Iggy Fanlo, CEO, AdBrite
Larry Braitman, CEO, Adify
Gurbaksh Chahal, CEO, Blue Lithium
Mike Yavonditte, CEO, Quigo
Lance Podell, CEO, Seevast

9:30 am – 10:15 am
CEO Showcase: Mobile Marketing & Advertising
Demo Review by Industry Experts

Workshop: Becoming a Power Blogger
Power bloggers share their recipe for building reputation and audience. Learn the strategies and tactics that worked for them, and could help you build your power base.

Jeff Jarvis, BuzzMachine
Steve Rubel, MicroPersuasion
Michael Arington, TechCrunch
Robert Scoble, PodTech.Net

10:15 am – 10:30 am Break

10:30 am – 11:15 am
CEO Showcase: Online Advertising Service Providers
Demo Review by Industry Experts

Workshop: Managing Your Online Media Buy
There's more to buying ads online than choosing which adwords to buy. Join the CEOs of startups with successful new buying approaches for publishers and advertisers.

11:15 am – Noon
CEO Showcase Public Relations Firm Pitch Competition
Demo Review by Industry Experts

Noon – 1:45 pm
Lunch Panel: How to Make Money From Consumer-Generated Media
Mark Zuckerberg, CEO, Facebook
Tom McInerney, CEO, Guba
Chris de Wolfe, founder, MySpace

1:45 pm – 2:30 pm
How to Get Your Brand into the Game
Featuring: Double Fusion, Electronic Arts, IGN Network, Massive, and OMD

2:30 pm - 3:15 pm
CEO Showcase: In-Content (Gaming, Audio, Video) Advertising
Demo Review by Industry Experts

Workshop: Learning About GoingOn
GoingOn is a network of networks. Learn how this new open web publishing and community management platform can benefit your company.

3:15 pm - 4:00 pm
CEO Showcase: Technology Enablers
Demo Review by Industry Experts

4:00 pm – 4:15 pm Break

4:15 pm – 5:00 pm
CEO Showcase: Community Platforms
Demo Review by Industry Experts

Workshop: How Does the Internet Change Media Metrics?
Pete Blackshaw, CMO, Nielsen BuzzMetrics
Dave Sifry, CEO, Technorati
Joe Davis, CEO, Coremetrics
Joshua James, CEO, Omniture

5:00 pm – 6:00 pm
Can Brands Get Away with "Buzz Marketing" in the Blogosphere?
Steve Rubel, SVP, Edelman PR
Buzzer
Pitchfolks
Ogilvy PR

6:00 pm – 9:00 pm
Reception: Top of the Rock
Featured Entertainment/Presentation TBA – Big Name

Wednesday, January 31, 2007

8:30 am – 9:30 am
How Can Advertisers Go Mobile?
Featuring: Endemol, Weather.com, and a leading mobile handset maker.

9:30 am – 10:15 am
CEO Showcase: Web & Blog Analytics & Research
Demo Review by Industry Experts

Workshop: Engaging Contagious Behavior
Engaging contagious behavior is something of value to all tech companies, not just the few like MySpace, YouTube, and FireFox. This workshop will jump-start your efforts.

10:15 am – 10:30 am Break

10:30 am – 11:15 am
CEO Showcase:
Demo Review by Industry Experts

Workshop: Harnessing Web Analytics to Your Advantage
Are you confident that you're making the most out of your web analytics? Do you know what analytics can drive your business advantage? This workshop will show you how.

11:15 am – Noon
CEO Showcase: Advertising Agency Pitch Competition
Demo Review by Industry Experts

Noon – 1:30 pm
Lunch Panel: Is It Possible to Achieve "Brand Engagement" in a One-to-One Online Environment?
Featuring: Brandimensions, AOL, McCann, and Daimler Chrysler

1:30 pm – 2:30 pm
How Long Will Search Advertising Dominate?
Featuring: Ask.com, Yahoo, and Google

2:30 pm - 3:15 pm
CEO Showcase: Next Generation Search
Demo Review by Industry Experts

3:15 pm – 4:00 pm
How Much is the New Dotcom Worth?
Featuring: Battery Venture, Venrock, Deliva & Phillips, and Veronis Suhler

If you are in media, advertising or public relations, or a venture capital or I-Banker playing in the new media space, this is an event you can't afford to miss. Click here to buy your ticket to OnMedia now and take advantage of the 50% off "AO Insider" ticket rate before it expires on September 30th.

Our OnMedia guests will receive a very special room rate of $495.00 when booking a room at the Mandarin Oriental. To make sure you receive this special room rate, we ask that you reference: The AlwaysOn OnMedia Conference to get this special rate. The call-in reservation number is 1-866-801-8880

The rooming block is in effect until January 15, 2007. Please call early to secure your room. We anticipate a sold out hotel for this event.

Mandarin Oriental, New York
80 Columbus Circle at 60th Street
New York, New York 10023

OnMedia Brand Sponsor & CEO Showcase Opportunity
Our two-and-a-half day industry insider event also borrows on the "film market" tradition by providing a space for 50 top companies to present 6-minute CEO Showcases. To see if your company qualifies, contact Ryan Brenner, the Director of Private Companies at AlwaysOn, at ryan@alwayson-network.com or 650.346.4726.

If you do not want to pay online by clicking one of the links above or want to inquire about group rates, please call Kathy Osweiler @ 415.751.0170 to order by phone or email her at kathy@alwayson-network.com.

We look forward to any thoughts on how our program is shaping up and hope to see you at OnMedia in January!

Best,
Tony Perkins
Founder/Editor, AlwaysOn

Important OnMedia Information:

OnMedia CEO Showcase Program
Up to 50 CEO's from the OnMedia 100 nominated companies are pre-qualified to present at OnMedia 2007. To see if your company qualifies, and learn how you can gain exposure to OnMedia' 500 live attendees plus anticipated global webcast audience of more than 15,000, please contact:

Ryan Brenner
ryan@alwayson-network.com
650.346.4726

Pete Venturi
pete@alwayson-network.com
650.867.6970

Noah Gellman
noah@alwayson-network.com
310.351.5671

OnMedia Brand Sponsor Program
OnMedia brand sponsors will be promoted through online branding and editorial opportunities on alwayson.goingon.com, print advertising, direct mail, e-newsletters and direct email campaigns, on-site materials distribution and signage. To find out how your company can join this distinguished group of sponsors, contact:

Mike Sly
sly@alwayson-network.com
415.235.0358

Ryan Brenner
ryan@alwayson-network.com
650.346.4726

Grant Gunderson
grant@alwayson-network.com
916.217.0427

Group Ticket Rates & Other Information
If you do not want to pay online by clicking one of the links above or want to inquire about group rates, please conctact:

Kathy Osweiler
kathy@alwayson-network.com
415.751.0170

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OnMedia NYC -- January 29-31, 2007